2022年11月家電市場總結（線上篇）

彩電：據(jù)奧維云網(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，11月彩電線上零售額規(guī)模同比-22.2%；均價為2546元，同比-9.4%；15000+的彩電零售額占比2.9%，同比-0.9%；不同彩電尺寸中，75寸+彩電零售額占比17.5%，同比8.6%。

白電：據(jù)奧維云網(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，11月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調線上零售額規(guī)模同比分別為-12.8%、2.4%、-18.8%、68.1% 和5.0%；冰箱、冰柜、洗衣機、獨立式干衣機和空調的均價分別為3026元、1180元、1803元、2916元和3174元，同比分別為3.0%、-0.2%、1.5%、-24.1% 和6.9%；各品類中，高端品零售額占比分別為4.6%、5.5%、1.2%、4.8% 和2.8%，同比分別為-1.0%、-0.1%、-0.6%、-5.0% 和-0.3%。

廚衛(wèi)：據(jù)奧維云網(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，11月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線上零售額規(guī)模同比分別為-17.8%、-24.4%、-18.3%、-33.4%、-3.6%和-17.1%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為1695元、918元、4592元、8537元、1062元和1754元，同比分別為0.1%、-2.7%、10.1%、4.3%、-0.2%和-4.1%；各品類中，高端品零售額占比分別為0.9%、2.4%、10.4%、8.5%、0.5%和4.8%，同比分別為-0.6%、-0.5%、2.0%、2.9%、-0.3%和-3.4%。

小家電：據(jù)奧維云網(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，11月小家電線上零售額規(guī)模同比-13.5%；均價為213元，同比5.1%；高端品零售額占比4.1%，同比-0.9%；各品類中，電飯煲IH加熱類型產品零售額占比34.7%，同比-8.1%；從價格段來看，2000+的電飯煲零售額占比9.9%，同比-0.7%，破壁機零售額占比5.2%，同比-3.2%。

環(huán)電：據(jù)奧維云網(AVC)線上市場監(jiān)測數(shù)據(jù)顯示，11月環(huán)電主要品類中，凈化器、凈水器和掃地機器人線上零售額規(guī)模同比分別為-27.6%、-20.2%和-20.3%；凈化器、凈水器和掃地機器人的均價分為1842元、1915元和3286元，同比分別為13.3%、3.1%和4.5%；各品類中，高端品零售額占比分別為12.0%、1.9%和70.9%，同比分別為1.5%、-1.3%和9.4%。

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2022大宗商品年報出爐在即！歡迎搶鮮品讀！

報告聚焦鋼材、煤焦、鐵礦石、不銹鋼新材料、鐵合金、廢鋼、有色金屬、建筑材料、農產品等9大品種，由上海鋼聯(lián)100多位資深分析師傾力打造，深度剖析100余條細分產業(yè)鏈長周期數(shù)據(jù)，囊括行業(yè)熱點、宏觀政策等全方位解讀，涵蓋價格價差、成本利潤、產能產量、庫存、資源流向、區(qū)域供需平衡、市場競爭格局等基本面分析……

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