2023年3月家電市場總結（線下篇）

彩電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，3月彩電線下零售額規(guī)模同比下降22.3%；均價為6108元，同比增長2.8%；15000+的彩電零售額占比22.0%，同比下降0.9%；不同彩電尺寸中，75寸+彩電零售額占比34.3%，同比增長10.4%。

白電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，3月白電各品類中，冰箱、冰柜、洗衣機、獨立式干衣機和空調線下零售額規(guī)模同比分別為-14.7%、-10.1%、-19.8%、-8.0%和-0.3%；冰箱、冰柜、洗衣機、獨立式干衣機和空調的均價分別為7041元、1873元、4456元、8895元和4454元，同比分別為6.8%、4.8%、1.9%、-0.4%和9.5%；各品類中，高端品零售額占比分別為44.1%、14.1%、11.7%、34.1%和20.1%，同比分別為4.6%、0.5%、-1.1%、-2.6%和4.1%。

廚衛(wèi)：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，3月廚衛(wèi)主要品類中，油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的線下零售額規(guī)模同比分別為-5.3%、-11.5%、-2.4%、31.9%、-13.2%和-6.1%；油煙機、燃氣灶、洗碗機、集成灶、電熱和燃熱的均價分別為4310元、2092元、7626元、10138元、2222元和3555元，同比分別為3.4%、4.8%、2.1%、1.3%、3.3%和2.8%；各品類中，高端品零售額占比分別為16.2%、37.1%、49.1%、10.5%、12.5%和35.8%，同比分別為3.1%、6.3%、13.5%、-4.2%、-0.4%和0.4%。

小家電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，3月小家電線下零售額規(guī)模同比下降19.5%；均價為472元，同比2.8%；高端品零售額占比7.0%，同比增長1.7%。

環(huán)電：據(jù)奧維云網(AVC)線下市場監(jiān)測數(shù)據(jù)顯示，3月環(huán)電主要品類中，凈化器、凈水器和掃地機器人線下零售額規(guī)模同比分別為-14.2%、-2.1%和77.0%；凈化器、凈水器和掃地機器人的均價分為3188元、4658元和4211元，同比分別為-8.0%、1.0%和-4.6%；各品類中，高端品零售額占比分別為19.8%、34.8%和93.3%，同比分別為-1.1%、6.3%和11.3%。

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備注：數(shù)據(jù)僅供參考，不作為投資依據(jù)。